Chieffy Caligdong: A worthy choice for Globe's new Sports Ambassador

24 July 2012, Comments 0

Sidenote: I was invited to (would you believe) my very first event as a blogger to cover something! haha. And of course, who else would invite me but the company who recognized and nominated this humble blog for their social media award: Globe. Thank you Globe!

L-R Rob Nazal (Corporate Social Responsibility Head of Globe) Ernest Cu (President and CEO of Globe) Chieffy Caligdong and Manchu Garcia (Team Manager, Green Archers FC)

 The first time ever I watched Chieffy in a televised football match (thanks AKTV), I instantly became a fan. How can you not be? Here was a guy who was not really on the tall side but he was giving plenty of headaches to the giant foreign defenders. I forgot who the Azkals were playing then, but I remembered thinking, who is this guy? And after that thinking, how much of a travesty that I didn’t know such a remarkable athlete. Thanks to Globe (and of course the recent success of the Azkals and Philippine Football in general) everyone will now know this David among Goliaths.

Globe officially named Emilio “Chieffy” Caligdong, a native of Barotac Nuevo, Iloilo and Philippine Air Force  left winger as well as national team vice captain as its newest ambassador for sports. Chieffy will help drive the company’s advocacy on sports development and advancement, focusing on football as a national sport.

Caligdong got his first international debut as a football player when he played at the 2004 Tiger Cup Qualifiers scoring 3 goals, leading the first ever victory of the Philippines in the ASEAN Football Championship against Timor-Leste. In the 2011 Long Teng Cup, he emerged as the top scorer in the tournament, earning him the Golden Boot trophy. A year later in the 2012 AFC Challenge Cup, Caligdong scored a goal that was named as on of his career’s best goals.

The event was also graced by Ernest Cu, the President and CEO of Globe, Rob Nazal, the Corporate Social Responsibility Head of Globe,and Manchu Garcia, the Team Manager of Green Archers FC. President Cu said that “We are very excited to welcome Chieffy as part of our roster of ambassadors. Chieffy will play a very significant role in driving our sports advocacy of supporting Philippine sports teams from the grassroots and sporting event with meaningful social development goals. Chieffy is living proof that a homegrown talent can figure prominently in the international sports arena, giving all of us Filipinos the pride and honor of being represented by a passionate sports icon like him.” Starting last year, Globe has reinforced its commitment to helping Philippine sports with its support to Rugby and the Philippine Volcanoes.

On top of his role as Globe sports ambassador, Chieffy will provide mentorship support to the Green Archers Globe Football Club, a national football team supported by Globe. Chieffy is expected to share his expertise and experience in the sport, which will definitely give the team members the motivation and inspiration when they play in the next United Football League. It seems that Globe has already shown how successful it is in bringing people together, regardless of their jersey logos.

Further, Chieffy will also help in strengthening the different sports teams composed of Globe employees as well as participate in various corporate social responsibility (CSR) programs which will maximize his skills, presence, and influence. “As a CST champion, we will tap Chieffy to lead and conduct football clinics and engage a bigger group of stakeholders to help raise awareness in the hope of generating more pledges for our The Entire Nation (TEN) MOVES campaign” said Rob Nazal, Head of Globe CSR. TEN MOVES is a campaign to raise enough resources to build 10,000 classrooms in public schools all over the Philippines, with a main strategy of getting 2 million people to donate 10 pesos per day for 10 months. Learn more about the movement here. 

It’s good to see Football getting the grassroots program that it deserves. This has given me an idea to do something similar for fitness. More on that in the coming weeks :)

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